Scaling Up an eCommerce Business to Go Worldwide
A robust, high-performing app for premium liquor lovers—from Australia to the U.S. and beyond.
Frootbat set out to be the go-to platform for high-end spirits. As they scaled, so did the tech challenges—and we’ve been there every step of the way. We’ve optimized their platform for growth, boosted reliability, and shipped features fast—taking care of the tech so they can focus on the business.
Frootbat
Scale-Up
E-commerce
+80k monthly users
supported with excellent app performance.
+9 years of partnership
evolving from startup to global eCommerce player.
-50% in
drop-offs
identity used across web and communication assets.
Here are a few milestones
we’ve achieved together
Auto-Scaling Architecture
Redesigned to handle traffic spikes and reduce risks by removing single points of failure.
Global Expansion
Ready
New shipping and payment flows to meet international compliance and growth.
Data-Driven
Releases
Feature launches backed by A/B testing and real-time metrics.
Tech Debt
Reduction
Refactored codebase to boost maintainability without slowing product delivery.
User Engagement
Boost
Ongoing UX/UI tweaks and analytics to keep users coming back.
We took on the tech debt, so they could take on the market.
“No matter what the project is or the direction it’s taking—we can get a developer to do what we need quickly and at high quality.”
—Frootbat Director
of the platform, allowing us to anticipate problems before they arise.
— we’re not just a vendor, we’re part of their team.
to adapt
to new directions, features, or technologies quickly.
mindset
focused on continuous improvement and scalability.
In the words of Frootbat Director
“They’re continually looking for ways to improve processes to decrease bugs and improve efficiency. If we want to introduce new tech, they’ll figure it out. They’re flexible, fast, and committed.”
Just saw what's possible. Now let's make it happen!
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Schedule a free 30-min call and discover how can we help you.
Sofia Symonds
Head of Growth
